Whether it's the strict dress code for players or the customary strawberries and cream, this week, tradition looked alive and well as ever. At the same time, Wimbledon has not shied away from the latest in cutting-edge technology. This year, the club has continued its partnership with IBM, who is using data analytics and artificial intelligence to provide insights for the media, the players and their teams, as well as the fans. IBM invited Information Age along, this week, to their "bunker' at the stadium to learn all about the latest IBM technology that's currently at play and Wimbledon 2018. Underneath the stadium, the IBM team are processing and harnessing the power of vast sets of data to provide an immersive experience for fans.

For 29 years IBM has been the official supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon. Through the collection and analysis of data at Wimbledon, combined with AI insights based on player personality traits and what has been written in the media about tennis greats, IBM have informed a series of short discussions with Sky Sports experts. Find out what tennis players have in common with their counterparts from Football, F1, Golf and Rugby and what they can learn from each other when it comes to performing under pressure, reaction times and career longevity. It's that nervy time that arrives every two or four years when England's footballers' ability to deal with the pressure of penalties will be questioned. Could they learn from tennis great Serena Williams?

The general consensus is that Wimbledon is the world's greatest tennis tournament. Sure, some people will vouch for the drama under lights at Flushing Meadows, or the magic of the clay courts at Roland Garros, but Wimbledon is the most prestigious. Every decision made by the All England Club (AELTC) is based on how it will improve the tournament's reputation rather than how much revenue it generates. The grass courts, the all-white uniforms and pristine grounds all contribute to its image, while the absence of on-court advertising is unique among tennis's Grand Slams. It's this attention to detail that means the club sees only Augusta National, host of golf's US Masters as its equal, and why it has invested millions in upgrading facilities and increasing prize money.

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